We do not know unless we first measure. ( )

This book is a gem for entrepreneurs, product managers, business analysts, marketers and, honestly, anyone involved in the end-to-end development and operations (yes, pretty much everyone). It provides a structured look at issues you face on the job, and provides practical advice and methods in tackling them. For those seeking a sure business win, this is not the right book for you. For those who prefer to embrace the unknown through pure gut feeling, you will not be pleased. But for the rest of us dealing with the day to day challenges of meeting business needs in increasingly demanding circumstances, this book is a good guidance to help you and your team work in a more effective, meaningful and united manner. ( )

This book is a gem for entrepreneurs, product managers, business analysts, marketers and, honestly, anyone involved in the end-to-end development and operations (yes, pretty much everyone). It provides a structured look at issues you face on the job, and provides practical advice and methods in tackling them. For those seeking a sure business win, this is not the right book for you. For those who prefer to embrace the unknown through pure gut feeling, you will not be pleased. But for the rest of us dealing with the day to day challenges of meeting business needs in increasingly demanding circumstances, this book is a good guidance to help you and your team work in a more effective, meaningful and united manner. ( )