The Chinese fashion industry : an ethnographic approach
Jianhua Zhao offers an historically-informed, ethnographically-grounded, and interpretive analysis of contemporary Chinese fashion and the fashion industry. It examines the interplay of state politics and market forces, the local social and cultural factors and the global political economy both in the rise of the Chinese fashion industry, and in the life and work of Chinese fashion professionals
1 online resource (xiii, 197 pages) : illustrations
9781847889386, 9781474235297, 1847889387, 1474235298
853455193
The Chinese Fashion Industry; Contents; List of Illustrations; Acknowledgements; 1 Introduction; PART 1 RISE OF THE CHINESE FASHION INDUSTRY; 2 The Growth of Chinese Textile and Apparel Industries: Is It Just an Illustration of Modernization?; 3 What Do Changing Chinese Fashions Really Tell Us?; PART 2 CREATING FASHION IN CHINA; 4 Designing a National Style: The Tangzhuang Phenomenon; 5 For the Sake of Art or for the Market? The Cultural Economy of Fashion Design; 6 Creating Fashion on the Runway, Chinese Style. 7 Making Clothes for International Markets: A Clothing Perspective on Globalization8 Conclusion: Clothing, Modernization, and Globalization; Notes; Bibliography; Index
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