Electronic Whistle-stops: The Impact of the Internet on American Politics

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Greenwood Publishing Group, 1998 - 221 Seiten

Fifty years ago, the political whistle-stop tour was thus named because trains blew their whistles twice when making unscheduled stops in backwater towns. Like its distant cousin, the electronic whistle-stop brings the candidate's message directly to the people, but with one outstanding difference: the new whistle-stop offers politicians an accuracy, efficiency, and success at voter persuasian unimaginable to by earlier whistle-stoppers such as Harry Truman.

As Selnow shows, American political campaigns have an extraordinary affinity for electronic devices. They have seized upon electronic bulletin boards, home pages, and electronic libraries. Since political campaigns are communication campaigns, Selnow concludes that candidates who successfully inform, persuade, enlighten, and even confuse voters will win votes. Selnow also examines the debate between those who argue that new technologies have improved efficiency and those who believe that the innovations have affected society in other ways. Scholars and students of American political communication must read this book; the lively style will also make it exciting reading for anyone interested in this new political tool.

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Inhalt

Context Lessons of the Past Formats for the Future
xxxi
Theory Mass Communication and Its Lessons for the Internet
1
Media History and Evolution New Formats New Content
35
Political Communication on the Internet
67
Mainstream Candidates on the Internet
71
The Rank and File New Voices in Political Campaigns
101
Experiments on the Web Information Innovations
119
The Press Politics and the People
141
The Use and Impact of the Internet on Journalism The Reporters View
147
A Changing Public Agenda and Audience Fragmentation
181
The Publics Acceptance of the Internet
201
Further Reading
207
Index
211
Urheberrecht

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Beliebte Passagen

Seite 101 - In this and like communities, public sentiment is everything. With public sentiment nothing can fail ; without it nothing can succeed. Consequently he who moulds public sentiment goes deeper than he who enacts statutes or pronounces decisions. He makes statutes and decisions possible or impossible to be executed.
Seite 119 - Who are to be the electors of the federal representatives? Not the rich, more than the poor; not the learned, more than the ignorant; not the haughty heirs of distinguished names, more than the humble sons of obscure and unpropitious fortune. The electors are to be the great body of the people of the United States.
Seite 40 - Printers are educated in the Belief, that when Men differ in Opinion, both Sides ought equally to have the Advantage of being heard by the Publick; and that when Truth and Error have fair Play, the former is always an overmatch for the latter...
Seite 48 - ... had a package for us. We went down to get it. You know what it was? It was a little cocker spaniel dog, in a crate that he...
Seite 147 - All writing slants the way a writer leans, and no man is born perpendicular, although many men are born upright. The beauty of the American free press is that the slants and the twists and the distortions come from so many directions, and the special interests are so numerous, the reader must sift and sort and check and countercheck in order to find out what the score is. This he does. It is only when a press gets its twist from a single source, as in the case of government-controlled...
Seite 44 - [Television] won't be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night.
Seite 181 - General Eisenhower the support he will need to carry out the great tasks that lie before him. I pledge him mine. We vote as many, but we pray as one. With a united people, with faith in democracy, with common concern for others less fortunate around the globe, we shall move forward with God's guidance toward the time when his children shall grow in freedom and dignity in a world at peace.
Seite 157 - silence(s) the contrary interpretations of the past" (Middleton and Edwards, 1990:8). The Sociology of News Six "prestige papers" (Pool, 1952) are selected: the New York Times, the Washington Post, the Los Angeles Times, the Wall Street Journal, the Chicago Tribune, and the Des Moines Register.
Seite 181 - It is traditionally American to fight hard before an election. It is equally traditional to close ranks as soon as the people have spoken. From the depths of my heart I thank all of my party and all of those independents and Republicans who supported Senator Sparkman and me.

Über den Autor (1998)

GARY W. SELNOW is Professor of Communication at San Francisco State University and the develomsr of America's Voice, a nation-wide program using television and the Internet to air the political views of American voters. He is the author or editor of six books, including Society's Impact on Television (Praeger, 1993) and High-Tech Campaigns (Praeger, 1994).

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