Front cover image for Competitive advantage : creating and sustaining superior performance

Competitive advantage : creating and sustaining superior performance

The essential complement to the pathbreaking book COMPETITIVE STRATEGY, Michael E. Porter's COMPETITIVE ADVANTAGE explores the underpinnings of competitive advantage in the individual firm.
Print Book, English, 2004
1st Free Press Export ed View all formats and editions
Free Press, New York, 2004
xxiv, 557 pages : charts ; 24 cm
9780743260879, 0743260872
174111049
1. Competitive strategy: the core concepts
2. The value chain and competitive advantage
3. Cost advantage
4. Differentiation
5. Technology and competitive advantage
6. Competitor selection
7. Industry segmentation and competitive advantage
8. Substitution
9. Interrelationships among business units
10. Horizontal strategy
11. Achieving interrelationships
12. Complementary products and competitive advantage
13. Industry scenarios and competitive strategy under uncertainty
14. Defensive strategy
15. Attacking an industry leader
Reprint of 1998 ed