Diffusion of innovations

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Free Press of Glencoe, 1962 - Technology & Engineering - 367 pages
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Traditions of research on diffusion; Culture, norms, and diffusion; The adoption process; Characteristics of the innovation; Adopter categories; Innovators as deviants: in step with a different drummer; Opinion leaders and the flow of ideas; The role of the change agent and the consequences of innovation; Predicting innovativeness; Toward a theory of the diffusion and adoption of innovations.

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Review: Diffusion of Innovations

User Review  - Indra - Goodreads

diffusion of innovations theory has been used in fields of ICT, in marketing and in developing behaviour change communications. This is a great and thorough overview. Many of the ideas in the field overlap with theories of social networks. Read full review


Traditions of Research on Diffusion
Culture Norms and Diffusion

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