Diffusion of InnovationsTraditions of research on diffusion; Culture, norms, and diffusion; The adoption process; Characteristics of the innovation; Adopter categories; Innovators as deviants: in step with a different drummer; Opinion leaders and the flow of ideas; The role of the change agent and the consequences of innovation; Predicting innovativeness; Toward a theory of the diffusion and adoption of innovations. |
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User Review - Razinha - LibraryThingHindsight lesson learned and shared for future readers...unless you have to read this for academic purposes, it's probably best to read the very good summaries at the end of each chapter and then ... Read full review
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Common terms and phrases
Acceptance adopter categories adoption process Agricultural Agricultural Experiment American analysis approach average awareness basis Beal behavior Bulletin cent change agents chapter characteristics Coleman completed corn cosmopolite cultural decisions determine developed Deviation diffusion diffusion of innovations direct distribution drug earlier adopters early economic effect evaluation evidence example Experiment Station Extension fact Factors Farm Practices farmers Figure findings five followers greater Gross higher ideas important indicate individuals influence information sources innovation interaction Iowa Katz laggards later adopters less majority measure method Michigan normal norms Ohio opinion leaders opinion leadership past peers perceived period personal influence prediction present profitability Public rate of adoption relationship relatively reported respondents Rogers role Rural Sociology scale scores similar social system sources stage studies suggested theory Thesis tion traditional trial types University utilized values variables Wilkening
References to this book
Job Creation and Destruction Steven J. Davis,John C. Haltiwanger,Scott Schuh No preview available - 1996 |
Bibliographic information
| Title | Diffusion of Innovations |
| Author | Everett M. Rogers |
| Publisher | Free Press of Glencoe, 1962 |
| ISBN | 0598411046, 9780598411044 |
| Length | 367 pages |
| Export Citation | BiBTeX EndNote RefMan |