How Voters Decide: Information Processing in Election CampaignsCambridge University Press, 26.06.2006 - 344 Seiten This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences. |
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How Voters Decide: Information Processing in Election Campaigns Richard R. Lau,David P. Redlawsk Keine Leseprobe verfügbar - 2006 |
How Voters Decide: Information Processing in Election Campaigns Richard R. Lau,David P. Redlawsk Keine Leseprobe verfügbar - 2006 |
Häufige Begriffe und Wortgruppen
Additive Difference Rule assumes that decision behavioral decision theory Candidate B Candidate candidate was Pro-Choice Choose compensatory decision rule CoMPENSAToRy STRATEGiES Confirmatory Decision deci decision makers employ decision makers following decision strategies decision theory literature Eliminate Elimination-by-Aspects Rule Example of Model Experience Tax Policy fast and frugal Figure A.1 Gigerenzer and Todd governor Gun Control half of Figure hypothetical voter Ralph importance weights Important Attribute in-party candidate incommensurability information board information search makers are assumed Model 2 voter noncompensatory decision NONCOMPENSATORY STRATEGIES numbers to represent one’s own candidate outcomes or attributes Party Affiliation Policy on Abortion Political Experience Tax political science probably Ralph were utilizing Ralphina rational choice Reject Reject relative importance Republican result Retain Consider Rule assumes Rule Initial Search satisficing Search Political Experience shown in Figure Suppose Ralph target level three attributes three candidates vote choice WAdd and AddDif Weighted Additive model Weighted Additive Rule Σ+-Σ