Forecasting for the Pharmaceutical Industry Models for New Product and In-Market Forecasting and How to Use Them

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Ashgate Publishing, Limited, 01.05.2015 - 218 Seiten
The second edition of Forecasting for the Pharmaceutical Industry continues to be a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making.
The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches. The second edition has been updated throughout and includes a brand new chapter focussing on specialized topics such as forecasting for orphan drugs and biosimilars.

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