Forecasting for the Pharmaceutical Industry Models for New Product and In-Market Forecasting and How to Use ThemAshgate Publishing, Limited, 01.05.2015 - 218 Seiten The second edition of Forecasting for the Pharmaceutical Industry continues to be a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches. The second edition has been updated throughout and includes a brand new chapter focussing on specialized topics such as forecasting for orphan drugs and biosimilars. |
Andere Ausgaben - Alle anzeigen
Forecasting for the Pharmaceutical Industry: Models for New Product and In ... Mr Arthur G Cook Eingeschränkte Leseprobe - 2015 |
Forecasting for the Pharmaceutical Industry: Models for New Product and In ... Arthur G. Cook Eingeschränkte Leseprobe - 2016 |
Forecasting for the Pharmaceutical Industry: Models for New Product and In ... Arthur G. Cook Eingeschränkte Leseprobe - 2016 |