Electronic whistle-stops: the impact of the Internet on American politics
Praeger, 1998 - 221 Seiten
Fifty years ago, the political whistle-stop tour was thus named because trains blew their whistles twice when making unscheduled stops in backwater towns. Like its distant cousin, the electronic whistle-stop brings the candidate's message directly to the people, but with one outstanding difference: the new whistle-stop offers politicians an accuracy, efficiency, and success at voter persuasian unimaginable to by earlier whistle-stoppers such as Harry Truman. As Selnow shows, American political campaigns have an extraordinary affinity for electronic devices. They have seized upon electronic bulletin boards, home pages, and electronic libraries. Since political campaigns are communication campaigns, Selnow concludes that candidates who successfully inform, persuade, enlighten, and even confuse voters will win votes. Selnow also examines the debate between those who argue that new technologies have improved efficiency and those who believe that the innovations have affected society in other ways. Scholars and students of American political communication must read this book; the lively style will also make it exciting reading for anyone interested in this new political tool.
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Electronic Whistle-stops: The Impact of the Internet on American Politics
Gary W. Selnow
Eingeschränkte Leseprobe - 1998
advertising agenda American politics audiences become Bill Clinton Bob Dole campaign staffers candidate's candidates Charles Kuralt chat rooms Christian Coalition Clinton conventional media coverage databases debate Democratic developers discussion Dole E-mail E. B. White early Election Night electoral electronic feedback format impact individual influence interactive interest groups Internet interpersonal interview issues journalists Lamar Alexander look mainstream Marvin Kalb mass media medium messages million National Public Radio newscasts newspapers NEXIS offer on-line opinion leaders paigns papers parties percent political campaigns Political Communication political information political sites polls president presidential print and broadcast Project Vote Smart races reporters Republican response San Francisco Chronicle search engines sources speech statistics stories targeted thinking tion users views visitors voice voters Washington Website York