The Enlightened Savage: Using Primal Instincts for Personal & Business Success

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Morgan James Publishing, 01.04.2006 - 284 Seiten
The Enlightened Savage is a remarkable book that combines anthropology, business, psychology, religion and common sense. This blend of disciplines helps readers learn to trust their instincts or better yet, use their instincts to best advantage. In the world of business, instincts have taken a back seat to logic, which is a shame because instincts are almost always more trustworthy than logic. When President George W. Bush was appointing his cabinet he invited one man, a Democrat, to join his Republican administration. This man, Former Secretary of Defense William Cohen, wasn't sure whether or not to accept the invitation. So he turned for counsel to his five-year old son, asking, "What's more important, your heart or your mind?" His son immediately answered, "Your heart." Cohen then asked, "Why do you say that?" His son without hesitation explained, "Because your heart is never wrong." Author Anthony Hernandez makes the same case in this extraordinary book. He shows us exactly why we ought to trust our hearts, our instincts, and our primal parts. You may have never thought of yourself as a diseased monkey, but you will understand why Hernandez might view you in this way. With that understanding come other understandings gained by The Enlightened Savage, insights that many readers will find to be crucial in their quest for a happy, balanced and successful life.
 

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Inhalt

Why Become An Enlightened Savage?
1
Universal Goals
2
Work
3
Health
4
Getting There
5
Rise Of The Prey Savages
7
The Human Ape
8
Diseased Monkeys
9
Breaking Free
132
Quieting Nagging Doubts
135
Setting The Stage
136
From Effect To Cause
137
Breaking Free
138
Expect The Best
141
Setting The Stage
142
Forgiveness And Thanks
143

Swapping Brawn For Brains
10
Builtin Limits
11
Humans As Prey
12
Getting Warmer
13
The Ultimate Predator
14
Further Evidence
15
Welcome To The Herd
16
Follow The Leader
17
The Importance Of Fitting In
18
Prey Behavior
19
Putting It All Together
20
The Software
23
The Comfort Zone
25
Act First Ask Later
26
Programming The Human Animal
27
Loading The Data
28
Core Beliefs
29
How Beliefs Work
30
Theres No Escape
31
Questions
32
From Cause To Effect
33
What If Youre OK?
34
There May Be Nothing Wrong
35
You Can Change
36
The Process Of Manifestation
37
Emotional Programming
38
Core Beliefs
39
Bridging The Gap
42
Summary
44
Questions
45
The Truth About Failure
47
Work In The Real World
49
The Cycle Continues
50
A Different View
51
Breaking The Cycle
52
But You Know That
53
Rising To The Challenge
54
Master Each Step
55
The Loving Universe
56
Committing To Change
57
Breaking Through
59
Drop The Baggage
60
Questions
61
Taking Stock
63
Where Did Your Beliefs Come From?
64
Success Defined
65
Identify Your Beliefs
66
Identify The Source
67
Revealing The Beauty
69
Questions
71
Visualizing Your Goals
75
The Visualization Process
76
Questions
79
The Brass Rings
81
Internal Goals
82
Goals vs Beliefs
83
Imagine Success
84
Put Yourself First
86
Questions
88
Dharma
89
About Dharma
90
Signals
91
Finding Your Dharma
92
Clues Are Everywhere
93
The Path Less Traveled
95
Seek And You Will Find
96
If Answers Dont Come
97
Embrace Conflict
98
Payback
99
Moving Forward
100
Questions
102
Following Your HeartCompass
105
The HeartCompass In Action
106
Questions
109
Clearing The Decks
111
Four Human Quadrants
112
Stay Open
113
Metaphor
114
Focus
115
Changing The Programming
117
Forgiveness And Thanks
119
From Effect To Cause
120
Alternate Realities
121
Forming A New Belief
122
Affirming The New Belief
123
On To The Next Belief
124
Questions
125
Eliminating Emotional Triggers
127
Setting The Stage
128
Forgiveness And Thanks
130
From Effect To Cause
131
Alternate Realities
144
Breaking Free
145
Questions
146
Maintenance And Growth
147
What Really Changed?
148
Taking Advantage Of Prey Instincts
149
Choose Joy
150
Ask For What You Want
151
Explore New Possibilities
152
Take Small Actions
153
Openly Express Your Gratitude
154
Have Some Fun
155
Always Expect Success
156
Expect Success
158
Questions
159
Traits Of Every Enlightened Savage
161
Patience
162
Imagination
163
Ego Strength
164
Adaptability
165
Energetic
166
People Person
167
Questions
168
The Climb Up
169
Money Doesnt Matter
170
Straightening Your Financial House
171
Stay Positive
172
Budget Budget Budget
173
Income
175
Examine Your Relationships
176
Keep Climbing
177
The Next Level
181
Your Goals Matrix
182
Mapping Your Goals
183
Take Action
185
Achieving Multiple Goals
186
The Goals Matrix At Work
187
When Answers Dont Come
188
Scheduling
189
Questions
190
Charge
191
Research
192
Risks And Benefits
193
Tools
194
Calendar
195
Partners
196
Maintain
197
Keep Track
198
Improve
199
Secrets Of Enlightened Savages
201
Commitment
202
Investment
203
Assortment
204
Subsequent
205
Involvement
206
Armament
207
Augment
208
Way Of The Enlightened Savage
211
Pace Yourself
212
Be Strong
213
Live For Today
214
Seek Results
215
Be Passionate
216
Be Organized
217
The Sky Is Not The Limit
221
Reflections On Change
222
You Come First
225
Physical Health
226
Commit To Yourself
227
Magical You
228
Resources
231
Articles
232
14Week Follow Up Plan
233
How It Works
234
Perform The Task
235
Get Support
236
Week One
237
Week Two
238
Week Three
239
Week Four
240
Week Five
241
Week Six
242
Week Seven
243
Week Eight
244
Week Nine
245
Week Ten
246
Week Eleven
247
Week Twelve
248
Week Thirteen
249
Week Fourteen
250
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Über den Autor (2006)

Anthony Hernandez is a Certified Guerrilla Marketing Association Business Coach, consultant, trainer, and speaker on business marketing and management topics.

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.

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