Gender and Candidate Communication: VideoStyle, WebStyle, NewsStyle

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Psychology Press, 2004 - 240 Seiten
An exploration of self-presentation skills used by female candidates, this book focuses on the Web as political medium & finds women who seek office are having to battle against stereotypical perceptions even more strongly in the Cyber Age.
 

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Inhalt

An Introduction
3
Communication Messages through
29
The Interaction of Electoral Status Political Party
47
Voter Reactions to Candidate VideoStyle
93
Communication Messages through
113
WebStyles in a North Carolina U S Senate Race
143
Voter Reactions to Candidate WebStyle
165
Media Coverage of Candidate
173
NewsStyles in the 2000 New York U S Senate
189
Gendered Reactions to Media Coverage
203
Notes
221
References
227
Index
237
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