The Public Relations Handbook

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Taylor & Francis, 15.07.2004 - 384 Seiten
In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

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Über den Autor (2004)

Alison Theaker is Head of Education and Training at the Institute of Public Relations and was formerly principal lecturer and course leader in Public Relations at Leeds Business School. In 2002-2003 she taught at Emerson College, in Boston, MA. She is the co-author of Effective Media Relations

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