The Public Relations Handbook

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Taylor & Francis, 15.07.2004 - 384 Seiten
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In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

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Autoren-Profil (2004)

Alison Theaker is Head of Education and Training at the Institute of Public Relations and was formerly principal lecturer and course leader in Public Relations at Leeds Business School. In 2002-2003 she taught at Emerson College, in Boston, MA. She is the co-author of Effective Media Relations

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TitelThe Public Relations Handbook
Media Practice
Autor/inAlison Theaker
Ausgabe2, überarbeitet
VerlagTaylor & Francis, 2004
ISBN0203600746, 9780203600740
Länge384 Seiten
  
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