The Small Business Bible: Everything You Need To Know To Succeed In Your Small Business

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John Wiley & Sons, 13.12.2004 - 356 Seiten
Whether you?re a novice entrepreneur or a seasoned pro, The Small Business Bible is a comprehensive, easy-to-read, A-to-Z library of everything you might need to know. Not only does it teach new entrepreneurs what works and what doesn?t—giving them scores of tips, hints, insider information, and secrets of success—it?s also a reliable, valuable, and insightful resource for established business owners who want to help their businesses continue to grow and succeed. The book covers all aspects of small business operations and strategies, and includes straightforward information on almost every topic. Plus, you?ll find secrets of great entrepreneurs, a wealth of online resources, real-life success stories, and cutting-edge strategies that work.
 

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Inhalt

In the Beginning
3
Choosing the Right Business
13
Buying an Existing Business
23
Understanding Your Market
31
Calculating Your Startup Costs
41
Write a Winning Business Plan
47
Structuring Your Business
57
The Money Hunt
67
Marketing Muscle
209
Your Web Presence
225
Exodus
237
PART V Dealing with People
247
Hiring and Firing
249
Employee Benefits Demystified
259
Training and Motivating Your Staff
269
Extraordinary Sales and Exemplary Customer Service
283

PART II Setting Up Shop
79
Location Location Location
81
Branding 101
87
Products and Inventory
95
Successful Pricing Strategies
103
Small Business Technology
111
Small Business Software
119
PART III Money
127
Accounting Ease
129
Making a Profit
137
Getting and Extending Credit
147
Insurance
157
Get a Handle on Taxes
165
Legal Ease I
175
Legal Ease II
185
PART IV Growing Your Business
193
Successful Advertising Strategies
195
PART VI Franchises
295
Selecting the Right Franchise
297
Franchise Success Secrets
307
PART VII HomeBased Businesses
315
The HomeBased Business
317
Successful HomeBased Business Strategies
325
PART VIII Business on a Shoestring
335
The Shoestring Entrepreneur
337
Marketing on a Shoestring
349
PART IX Small Business Success Strategies
363
Small Business Success Secrets I Money
365
Small Business Success Secrets II Vision
375
Sample Business Plan
381
References
429
Index
431
About the Author
436
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Über den Autor (2004)

STEVEN D. STRAUSS is a lawyer, business columnist, popular speaker, and one of the world's leading small business experts. His syndicated column, "Ask the Expert," appears weekly on USATODAY.com and is one of the most widely syndicated small business columns in the world. He has appeared on CNN, CNBC, Bloomberg Television, MSNBC, Court TV, the BBC, and ABC News. He has also been featured in such publications as Entrepreneur magazine, Investor's Business Daily, and the Los Angeles Times.
If you would like Steve to speak to your group, or to sign up for his free newsletter, Small Business Success Secrets, or to otherwise contact him, visit MrAllBiz.com.

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