Advertising and Violence: Concepts and Perspectives

Cover
Routledge, 18.12.2014 - 320 Seiten

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.

The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.

 

Ausgewählte Seiten

Inhalt

1 Introduction
3
Part I Violence in Media Defined
9
Part II Humor and Violence in Advertising
43
Part III Sex and Violence in Advertising
75
Part IV Effects of Violence in Advertising
113
Part V Special Concerns for Children
149
Part VI Public Service Campaigns
195
Part VII Regulatory Issues
235
About the Editors and Contributors
291
Urheberrecht

Andere Ausgaben - Alle anzeigen

Advertising and Violence: Concepts and Perspectives
Nora J. Rifon,Marla B. Royne,Les Carlson
Eingeschränkte Leseprobe - 2014
Advertising and Violence: Concepts and Perspectives
Nora J. Rifon,Marla B Royne,Les Carlson
Eingeschränkte Leseprobe - 2014
Advertising and Violence: Concepts and Perspectives
Nora J. Rifon,Marla B. Royne,Les Carlson
Keine Leseprobe verfügbar - 2014
Alle anzeigen »

Häufige Begriffe und Wortgruppen

abuse acceptable acts addition advertising aggressive American analysis Anderson appeal appropriate Association attitudes audience behavior believe brand Bushman bystander campaign celebrity cognitions commercials Communication concern consequences considered consistent consumers contained culture depictions dimensions discussed domestic violence domination effects ethical examine example experience exposure female findings focus gender groups harm Health humor identified images important increased individuals influence intention interest intervention involved issue Journal Journal of Advertising less male Marketing meaning media violence negative norms noted parents participants perceived perceptions Personality perspective physical portrayed positive potential present programs Psychology ratings reactions relationship reported response Review role sample sexual shows significant social specific suggest television themes Theory types understanding University variables victims video games viewers violence in advertising violent content violent media women

Autoren-Profil (2014)

Dr. Nora J. Rifon is a Professor in the Department of Advertising, Public Relations, and Retailing at Michigan State University, USA

Dr. Marla Royne Stafford is the Great Oaks Foundation Professor of Marketing, First Tennessee Professor of Marketing, and Chair of the Department of Marketing & Supply Chain Management at the University of Memphis, USA

Les Carlson Professor and Nathan J. Gold Distinguished Professorship of Marketing at the University of Nebraska–Lincoln, USA

Bibliografische Informationen

TitelAdvertising and Violence: Concepts and Perspectives
Routledge Advances in Management and Business Studies
AutorenNora J. Rifon, Marla B Royne, Les Carlson
Ausgabeüberarbeitet
VerlagRoutledge, 2014
ISBN1317477715, 9781317477716
Länge320 Seiten
  
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