The Chinese Fashion Industry: An Ethnographic Approach
A&C Black, 15.08.2013 - 224 Seiten
Less than three decades ago, when the Chinese bought cloth or clothes, they would have had to use a government-issued coupon. Today the Chinese fashion industry is one of the most dynamic in the world - it not only supplies fashions to the increasingly discerning domestic market, but also provides one-third of the clothing sold in the global market. How did this phenomenal transition come about? What can the growth of the Chinese fashion industry tell us about the post-Mao China? What roles do the local and the global play in the dramatic changes?
This book offers a historically informed, ethnographically grounded and interpretive analysis of contemporary Chinese fashion and the fashion industry. It examines the interplay of state politics, market forces, local social and cultural factors, and the global political economy, both in the rise of the Chinese fashion industry and in the life and work of Chinese fashion professionals.
As the first ethnographic account of the Chinese fashion industry in the post-Mao era, The Chinese Fashion Industry combines first-hand accounts with sophisticated cultural analysis to offer new insights, and will be of interest to students and scholars of fashion, anthropology and China.
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ACTI APEC APEC Summit apparel industries apparel products Beijing Bourdieu’s brands business models caifeng changes chapter China Fashion Week Chinese economy Chinese fashion designers Chinese fashion industry Chinese government Chinese suppliers Chinese textile Chinese-made garments clothing styles commodity chains Communist contemporary China context couture shows cultural Donghua University economic reforms export fabric fash fashion shows fast fashion field of fashion field research growth haute couture ideology important interview jacket jiangnan Kroeber manufacturers Mao suit Maoist Mark Cheung means ment Ningbo notjust official people’s planned economy political popular position-takings prêt-à-porter Qing dynasty qipao Reebok reform period sector Shanghai shizhuang shows at CFW social socialist SOEs state’s Steelers jersey tangzhuang textile and apparel textile and clothing Textile Industry tion traditional Chinese TVEs U.S. corporate buyers United Wang wear Western suits women’s workers Xing’s Xujiahui Ye Li Ye Li’s Yuan Xing Zeng Gang Zhao zhongshanzhuang