International Market Entry and Development: Strategies and ManagementHarvester Wheatsheaf, 1989 - 305 Seiten |
Inhalt
ALTERNATIVE METHODS OF INTERNATIONAL MARKET | 1 |
Exporting and alternative methods of international market | 10 |
Characteristics of alternative methods of international | 20 |
Urheberrecht | |
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Häufige Begriffe und Wortgruppen
activity advantages alternative approach arrangements British capital cent Chapter collaboration commitment competitive Contractor corporate costs countertrade country/market currency customers decision decisionmaking developing countries discussed Eastern Bloc economic entry and development entry mode entry strategy equity joint ventures ERSITY establishment evaluation export factors Figure firm's firms foreign direct investment foreign market entry forms of international franchising FTZs global host country IMP Group important industrial co-operation intellectual property International Business Studies international market entry international strategic alliances international supply internationalisation involved know-how LIBRARY licensing agreements licensor London management contracts manufacturing market-servicing ment methods MNEs Multinational Enterprise negotiations OECD operations organisation overseas partners patent payment policies political risk potential problems profits relationships royalty SAN DIEGO sharing Source stage strategic alliances supplier Table technical technology transfer trade mark Transaction Cost Analysis turnkey wholly owned subsidiaries