McQuail's Mass Communication Theory

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SAGE, 20.05.2005 - 616 Seiten
The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the Internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.
 

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Inhalt

From the beginning to mass media
24
Broadcasting
34
Differences between media
41
THEORIES
47
STRUCTURES
189
Media Economics and Governance
217
Global Mass Communication
245
ORGANIZATIONS
273
Questions of audience reach
412
The why of media use
420
An integrated model of audience choice
428
Lifestyle
434
Normative framing of media use
440
Audience Formation and Experience
443
The end of the audience?
446
Conclusion
452

The Production of Media Culture
307
CONTENT
337
Media Genres and Texts
369
AUDIENCES
393
The audience concept
396
Audience issues of public concern
405
SocialCultural Effects
479
News Public Opinion and Political Communication
503
Glossary
547
References
571
Name Index
609
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Über den Autor (2005)

Denis McQuail is emeritus professor of communication at the University of Amsterdam and visiting professor in the Department of Politics, University of Southampton. His books include Audience Analysis (1997) and McQuail's Mass Communication Theory (5th ed. 2005), a comprehensive introduction to the field that takes full account of new technologies and globalization issues. His most recent edited collection is Communication Theory and Research (2006), which presents outstanding studies in communications research published during the last decade. The selections are drawn from the European Journal of Communication, a leading international journal, founded by McQuail, Peter Golding and Els De Bens.

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