McQuail's Mass Communication Theory

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SAGE, 20.05.2005 - 616 Seiten
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The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the Internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.
 

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Inhalt

Themes and issues in mass communication
7
Different kinds of theory
14
THEORIES
47
STRUCTURES
189
Media Economics and Governance
217
Global Mass Communication
245
ORGANIZATIONS
273
The Production of Media Culture
307
AUDIENCES
393
Audience Formation and Experience
419
EFFECTS
453
SocialCultural Effects
479
News Public Opinion and Political Communication
503
The Future of Mass Communication
537
References
571
Name Index
609

CONTENT
337
Media Genres and Texts
369
Urheberrecht

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Autoren-Profil (2005)

Denis McQuail is emeritus professor of communication at the University of Amsterdam and visiting professor in the Department of Politics, University of Southampton. His books include Audience Analysis (1997) and McQuail's Mass Communication Theory (5th ed. 2005), a comprehensive introduction to the field that takes full account of new technologies and globalization issues. His most recent edited collection is Communication Theory and Research (2006), which presents outstanding studies in communications research published during the last decade. The selections are drawn from the European Journal of Communication, a leading international journal, founded by McQuail, Peter Golding and Els De Bens.

Bibliografische Informationen

QR code for McQuail's Mass Communication Theory
TitelMcQuail's Mass Communication Theory
McQuail's Mass Communication Theory, Denis McQuail
Autor/inDenis McQuail
Ausgabeillustriert
VerlagSAGE, 2005
ISBN1412903718, 9781412903714
Länge616 Seiten
  
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