Running across Europe: The Rise and Size of one of the Largest Sport Markets

Cover
Jeroen Scheerder, Koen Breedveld, Julie Borgers
Springer, 15.01.2015 - 297 Seiten
Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost and health.
 

Inhalt

1 Who Is Doing a Run with the Running Boom? The Growth and Governance of One of Europes Most Popular Sport Activities
1
Trends and Governance in Running
28
Running for the Sake of Running? A Profile and Segmentation of Danish Runners
59
The Governance and History of Running the Decision to Run and Trends in Running Participation
81
From Elite Running to Mass Running Events
105
Running Participation Motivation and Images
121
Mass Running A New Trend from Ancient Times?
140
The Popularisation and Expansion of Amateur Running Culture
163
Rising Participation Rates Shifting Segments
187
A Study of Ljubljana Marathon Participants
208
A Sociological Analysis of the Evolution and Characteristics of Running
225
The Way Forward
241
Index
265
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Autoren-Profil (2015)

Christoph Breuer, German Sport University Cologne, Germany Angela Charlton, TNS BMRB Agency, UK Sören Dallmeyer, German Sport University Cologne, Germany Mojca Doupona Topi?, University of Ljubljana, Slovenia Peter Forsberg, University of Copenhagen, Denmark Kirstin Hallmann, German Sport University Cologne, Germany Spencer Harris, University of Colorado, USA Paul Hover, Mulier Institute, The Netherlands Jukka Lahti, University of Jyväskylä, Finland Ramon Llopis-Goig, University of Valencia, Spain Szilvia Perényi, University of Debrecen, Hungary Leonidas Petridis, University of Debrecen, Hungary Samo Rauter, University of Ljubljana, Slovenia Peter Smale, Kantar Sport, UK Andrew Spiers, Sport England, UK Hanna Vehmas, University of Jyväskylä, Finland Harold van der Werff, Mulier Institute, The Netherlands Anna Vilanova, University of Barcelona, Spain Steven Vos, Fontys University of Applied Sciences, The Netherlands

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