Mcquail`s Mass Communication Theory, 6e

McQuail`s Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research lit

I: PRELIMINARIES
Introduction to the Book
The Rise of Mass Media
II: THEORIES
Concepts and Models for Mass Communication
Theory of Media and Society
Mass Communication and Culture
New Media - New Theory?
Normative Theory of Media a