Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them

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Ashgate Publishing, Ltd., 28.05.2015 - 234 Seiten
The second edition of Forecasting for the Pharmaceutical Industry continues to be a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches. The second edition has been updated throughout and includes a brand new chapter focusing on specialized topics such as forecasting for orphan drugs and biosimilars.
 

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Inhalt

The Past and the Present
1
The Forecasting Process
13
New Product Forecasting
41
InMarket Product Forecasting
83
Specialized Topics in Pharmaceutical Forecasting
123
market
126
Thoughts for the Future
141
PharmaCo A Forecasting Case Study
147
Appendix C
173
4
174
11
180
24
187
References
195
Index
201
37
204
83
211

1
165

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Über den Autor (2015)

Arthur G. Cook is a Principal with ZS, a management consulting firm specializing in the pharmaceutical industry. Previously he was Director of Global Forecasting for Syntex Pharmaceuticals. Art has been involved in pharmaceutical forecasting for over 30 years, has worked with many major pharmaceutical companies on their forecasting processes, and has created forecasts for over 150 therapy areas. He has written and presented widely on the subject of forecasting, portfolio management, market research, and pricing for the pharmaceutical industry.

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