Marketing Identities: The Invention of Jewish Ethnicity in Ost und WestWayne State University Press, 1998 - 246 Seiten Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of "ethnicity" as we know it in the late twentieth century. An interdisciplinary study, Marketing Identities illuminates present-day discussions in Europe and the Americas regarding the experience and self-understanding of minority groups and combines media and cultural studies with German and Jewish history. |
Inhalt
Acknowledgments | 9 |
Ost und West and the History of European Jewish Identity | 54 |
The Intellectual | 77 |
Ost | 139 |
The Meaning of Ost und WestJews | 159 |
| 219 | |
| 235 | |
Andere Ausgaben - Alle anzeigen
Marketing Identities: The Invention of Jewish Ethnicity in Ost und West David A. Brenner Eingeschränkte Leseprobe - 2018 |
Marketing Identities: The Invention of Jewish Ethnicity in Ost und West David A. Brenner Keine Leseprobe verfügbar - 2017 |
Häufige Begriffe und Wortgruppen
acculturation Ahad Ha'am Alliance Alliance Israélite Universelle antisemitism appeared Aschheim assimilation Baum Baum's became Berlin Binjamin Segel Birnbaum bourgeois Brothers and Strangers cultural Zionism deutschen Diaspora Eastern and Western Eastern Jewish Eastern Jewish culture Eastern Jews editors of Ost elite enlightened essay ethnic Jewish ethnic Judaism European Jewish female fiction Galician German Jews German-Jewish women ghetto Haskalah Hebrew Herzl ideal ideology intellectuals Jewish Emancipation Jewish ethnicity Jewish identity Jewish male Jewish Middle Class Jewish nationalist Jewish women Jewry Jews in Germany journal Judaism Juden Judentums Judenzählung Jüdische jüdischen Kaiserreich Kaplan Leo Baeck Institute Leo Winz liberal literary literature magazine magazine's maskilim middle-class modern negative stereotyping nineteenth century non-Jewish non-Jews novella Ost und West Ostjude Ostjuden pan-Jewish percent philanthropy pogroms political promote published Rafael Gutmann religious respectability Russian Jews Schach social stereotypes Tage des Gerichts traditional University Press Weimar Wertheimer West's Westjuden Wilhelminian Winz Winz's World Yiddish Zionist