McQuail's Mass Communication TheorySAGE, 30.04.2005 - 616 Seiten The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the Internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture. |
Inhalt
Preface | 7 |
THEORIES | 47 |
STRUCTURES | 189 |
Media Economics and Governance | 217 |
Global Mass Communication | 245 |
ORGANIZATIONS | 273 |
The Production of Media Culture | 307 |
CONTENT | 337 |
AUDIENCES | 393 |
Audience Formation and Experience | 419 |
EFFECTS | 453 |
SocialCultural Effects | 479 |
News Public Opinion and Political Communication | 503 |
The Future of Mass Communication | 537 |
571 | |
609 | |
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according active advertising alternative analysis applied attention audience audience theory behaviour broadcasting campaigns channels Chapter Communication Research companion website concept critical degree diversity dominant economic ence especially European Journal experience film forms frame freedom gender genre Glasgow Media Group global groups ideas ideology individual influence information society instance institutions interaction Internet involved issues Journal of Communication journalists kinds less London mass communication mass media McQuail meaning Media and Society media content media economics media effects media influence media market media organizations media system media theory medium newspaper normative objective particular perspective political popular postmodern potential propaganda public opinion radio reality refers relation relevant role Sage significant soap operas social sources spiral of silence structure television theory Thousand Oaks tion traditional types values violence Wartella