Gender Issues and Consumer BehaviorJaneen Arnold Costa SAGE Publications, 17.08.1994 - 235 Seiten Why, how and to what extent does gender influence consumer behaviour? Beginning with a general introduction to gender and consumer behaviour, this volume addresses a range of topics including: gender as a cultural construct; comparison of self to advertising models; gender socializations; and changing gender roles. Each chapter begins with a discussion of the current issues and literature in psychology, sociology, history and anthropology, then proceeds to a presentation of current research on the interaction between gender, consumer behaviour and marketing. |
Inhalt
Gender and Genre in the Interpretation | 11 |
A Sociocultural | 42 |
On Gender Differences in Eating Behavior | 63 |
Urheberrecht | |
Andere Ausgaben - Alle anzeigen
Häufige Begriffe und Wortgruppen
activities Advances in consumer alphabet artifacts Association for Consumer ATSCI Belk boys brand names brides CAMS concept consumer behavior Consumer Research consumer research Vol context criticism Cronbach's alpha culture dimensions eating behavior emotional factors feminine feminist Feminist literary criticism financial decisions financial tasks Fırat focus groups fragrance gender and consumer gender differences gender roles genre girls grooms Grunert hero heroine husbands images important India Indian individual influence informants interpretation investment tasks Journal of Consumer letters literary literature male and female Marketing masculine models in ads modern negative affect organized sports Otnes Paco Rabanne PACS participation personal computers perspective physical attractiveness postmodern private domain Protocol Provo Psychology readers reading relationships ritual routine tasks scores self-efficacy self-esteem self-perceptions of physical sex role attitudes sexual significant social comparison society theory tion traditional University of Utah University Press wedding whereas wives women York
Verweise auf dieses Buch
Psicología diferencial del sexo y el género: fundamentos María Jayme,Victoria Sau Eingeschränkte Leseprobe - 1996 |