The Story of Men's Underwear

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Parkstone International, 08.05.2012 - 256 Seiten
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Men’s fashion, particularly the trends involving undergarments, was once reserved for the elite; today it has become democratised, clear proof of social progress.The aestheticism of the body so highly valued by the Greeks seems to have regained a prominent place in the masculine world. Mirroring the evolution of society’s values, the history of underwear also highlights the continuous, dancing exchange that exists between women’s styles and men’s fashion. Undergarments are concealed, flaunted, stretched or shortened, establishing a game between yesterday’s illicit and today’s chic and thereby denouncing the sense of disgrace that these simple pieces of clothing used to betray. In this work, Shaun Cole endeavours to re-establish for the first time, through well-researched socio-economic analysis, the importance of men’s underwear in the history of costume from ancient times to today. A reflection of technological progress, this study is full of surprises and powerful reflections on man’s relationship with his body.
 

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Inhalt

Introduction
7
I A Firm Foundation
11
II Unmentionables 18001899
31
III Under Fashion 19001980
57
IV TightyWhities and Beyond 1980 Today
101
Hose Stockings and Socks
153
Underwear Advertising
187
Conclusion
235
GLOSSARY
236
Notes
240
Bibliography
250
Acknowledgements
255
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Über den Autor (2012)

Djurdja Bartlett is Senior Research Fellow at London College of Fashion, University of the Arts London, UK.

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