Political Polling: Strategic Information in CampaignsRowman & Littlefield, 2008 - 177 Seiten Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices. |
Inhalt
Callers and Calling | 75 |
Analysis and Developing | 81 |
Reports and Recommendations | 123 |
Tracking Polls and the Undecided | 133 |
A Final Note on Polling and Democracy | 149 |
167 | |
175 | |
Andere Ausgaben - Alle anzeigen
Political Polling: Strategic Information in Campaigns Jeffrey M. Stonecash Eingeschränkte Leseprobe - 2008 |
Political Polling: Strategic Information in Campaigns Jeffrey M. Stonecash Eingeschränkte Leseprobe - 2003 |
Political Polling: Strategic Information in Campaigns Jeffrey M. Stonecash Eingeschränkte Leseprobe - 2008 |
Häufige Begriffe und Wortgruppen
abortion affect Al Gore alternatives assess budget Bush caller campaign manager candidate challenger concern conduct connection conservatives crosstabs crucial deal Democrat Democrat Republican Democratic Party didate district attorney election example face fee and tax focus follow goal groups Hillary Clinton impact incumbent Independents indicate initial involves Iraq War issue job approval less liberal majority matchup mayor Mike Mike Smith mobilize move voters Murphy name recognition never heard Oct Oct opponent oppose paign partisan party registration percent favorable percentage points political politicians poll results pollster posi position possible present presidential pro-choice pro-life problem push polling questions race recognition and ratings Republican Party respondents sample schools script situation Smith someone specific Stonecash survey Table tax increases tion tracking polls U.S. Census Bureau U.S. Senate undecided unfavorable views vote choice War on Terror