Grown Up Digital: How the Net Generation is Changing Your World
McGraw Hill Professional, 16.11.2008 - 288 Seiten
SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST
The Net Generation Has Arrived.
Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.
The bottom line is this: If you understand the Net Generation, you will understand the future.
If you're a Baby Boomer or Gen-Xer: This is your field guide.
A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.
Grown Up Digital reveals:
Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the “Net Geners” are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.
The Digital Age is here. The Net Generation has arrived. Meet the future.
Was andere dazu sagen - Rezension schreiben
Bewertungen von Nutzern
Review: Grown Up Digital: How the Net Generation Is Changing Your WorldNutzerbericht - Junita Riany - Goodreads
This book gives me a good insight of how using web 2.0 to enable lots of new activities and trends. It also explicitly states that web 2.0 has changing the world we are living. Vollständige Rezension lesen