Innovate or Perish: Managing the Enduring Technology Company in the Global MarketJohn Wiley & Sons, 26.02.2007 - 336 Seiten Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals—including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo. |
Inhalt
Managing the Enduring Technology Company in the Global Market PART II INTELLECTUAL PROPERTY MANAGEMENT | 31 |
Managing the Enduring Technology Company in the Global Market PART III INNOVATION | 123 |
Managing the Enduring Technology Company in the Global Market PART IV PARTNERED TECHNOLOGY AND BUSINESS DEVELOPMENT | 187 |
Andere Ausgaben - Alle anzeigen
Innovate or Perish: Managing the Enduring Technology Company in the Global ... Edward Kahn Keine Leseprobe verfügbar - 2007 |
Innovate or Perish: Managing the Enduring Technology Company in the Global ... Edward Kahn Keine Leseprobe verfügbar - 2006 |
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Air Products alliances analysis antibodies application approach areas Big Pharma billion biotech business development team business method patents business model CEOs chemical commercialization companies company’s competitive competitors core corporate cost create disruptive technology drug DWDM EKMS elements engineering example execution Exhibit external firm focus function Genentech genomics global growth Harvard Business School Herceptin identify impact industry inno innovation assets integration intellectual property internal investment investors IP assets IP portfolio IP rights IP strategy IP unit leverage licensing manufacturing ment nology open innovation operational opportunities organization overall partner patent portfolio pharmaceutical Pizza Hut polymath portfolio management team potential profit programs protection proteins reflect requires revenue risk road map role royalty rate success super-system suppliers target TCXO tech technical threat tion trade secrets U.S. patent USPTO valuation venture