Positioning: The Battle for Your MindMcGraw-Hill, 1981 - 246 Seiten Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad campaigns, with many fascinating case histories and helpful pointers. |
Inhalt
Introduction | 1 |
Getting Into the Mind | 21 |
Those Little Ladders in Your Head | 33 |
Urheberrecht | |
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