Cultivating Diversity in Fundraising

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John Wiley & Sons, 12.03.2002 - 312 Seiten
An important roadmap for fundraising in today's multiculturalcommunities

Raising money in today's diverse communities is a growing challengefor fundraisers and philanthropists, requiring thoughtfulstrategies, successful collaborations, and a respectfulunderstanding of people's differences.

In this groundbreaking new book, the author examines today's fourmajor ethnic groups-African American, Asian American,Hispanic/Latino, and Native American-in terms of their diversehistories, traditions, and motivations, and then applies thisinformation to the proven components of successful fundraising. Theresult is a timely and important look at how fundraisers can use anunderstanding of ethnic differences to create a vibrant andbalanced nonprofit center through both individual and collectiveefforts.

In clear, easy-to-understand language, Cultivating Diversity inFundraising answers the following critical questions:
* Who are diverse donors?
* What are their charitable traditions and interests?
* What fundraising methods will be successful in diversecommunities?
* What can fundraisers do to include more diversity in fundraisingefforts?

Designed as a guide to fundraising as well as a strategic updatefor existing fundraisers, this book should be required reading foranyone working in today's nonprofit sector.
 

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Inhalt

CHAPTER 1 African Americans
1
CHAPTER 2 Asian Americans
15
CHAPTER 3 HispanicLatino Americans
59
CHAPTER 4 Native Americans
79
CHAPTER 5 Diverse Fundraising and Philanthropy Today
95
CHAPTER 6 Challenges and Opportunities of Diversity in Philanthropy Today
129
CHAPTER 7 Interviews Influences on Giving
153
CHAPTER 8 Case Studies
191
APPENDIX D Population by Race with Comparisons 2000
236
APPENDIX E Difference in Population by Race and Hispanic Origin 1990 to 2000
239
APPENDIX F States Ranked by Population 2000
242
APPENDIX G States Ranked by Percent Population Change 1990 to 2000
244
APPENDIX H Anthropology and the Concept of Race
246
NOTES
252
GLOSSARY OF RACIALETHNIC TERMS
258
BIBLIOGRAPHY
261

APPENDIX A Population by Race and Hispanic Origin for the United States Regions Divisions and States and for Puerto Rico 2000
229
APPENDIX B Population by Race and Hispanic Origin for All Ages and for 18 Years and Over 2000
232
APPENDIX C Population by Race Including Combinations of Two Races 2000
234

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Über den Autor (2002)

JANICE GOW PETTEY is Executive Director of the Sacramento Regional Foundation. She has been a fundraiser for over twenty-two years, working for the American Red Cross, YMCA of San Francisco, and the United Way of the Bay Area. In addition to being a nationally known speaker and trainer on the subject of diversity and philanthropy, Ms. Pettey is an adjunct professor at the University of San Francisco, where she teaches fundraising and philanthropy courses in the College of Professional Studies. She is a member of the AFP Ethics Committee, and has served on the national AFP board and the Foundation board, in addition to having chaired the Diversity Committee.

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