McQuail's Mass Communication TheorySAGE Publications, 20.05.2005 - 624 Seiten The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the Internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture. |
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Seite 285
... role most journalists agree on is the importance of getting information to the public quickly ' . Strong political commitment ( and active engagement ) is by definition not easy to reconcile with even - handed neutral reporting , and ...
... role most journalists agree on is the importance of getting information to the public quickly ' . Strong political commitment ( and active engagement ) is by definition not easy to reconcile with even - handed neutral reporting , and ...
Seite 286
... role 62 % role 62 % 51 % 45 % Figure 11.3 Journalists ' role perceptions : interpretation and information come first , with opposition a clear but distinctive third option ( Weaver and Wilhoit , 1986 ) - or adversary , in that order of ...
... role 62 % role 62 % 51 % 45 % Figure 11.3 Journalists ' role perceptions : interpretation and information come first , with opposition a clear but distinctive third option ( Weaver and Wilhoit , 1986 ) - or adversary , in that order of ...
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Denis McQuail. exclusively one - role oriented ' . They also remind us that , on such matters as role perception and journalistic ethics , there seem to be large cross - cultural differences . Patterson ( 1998 ) compared the journalistic ...
Denis McQuail. exclusively one - role oriented ' . They also remind us that , on such matters as role perception and journalistic ethics , there seem to be large cross - cultural differences . Patterson ( 1998 ) compared the journalistic ...
Inhalt
Audience Theory and Research Traditions | 15 |
Audience Formation | 16 |
THEORIES | 47 |
Urheberrecht | |
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