McQuail's Mass Communication TheorySAGE Publications, 20.05.2005 - 616 Seiten The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the Internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture. |
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Audience Theory and Research Traditions | 15 |
Audience Formation | 16 |
THEORIES | 47 |
Urheberrecht | |
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according accountability active advertising alternative analysis applied audience audience theory behaviour broadcasting channels Chapter companion website concept critical defined degree diversity dominant economic ence especially experience film forms frame freedom gender genre Glasgow Media Group global goals groups ideas ideology individual influence information society instance interaction Internet involved issues Journal of Communication journalists kinds less mass communication mass culture mass media McQuail meaning Media and Society media content media economics media effects media market media organizations media production media system media theory medium newspaper normative objective ownership particular perspective political popular postmodern potential professional public interest radio reality refers relation relevant role Sage significant soap operas social sources spiral of silence structure television theory Thousand Oaks tion traditional transmission types typical values violence Wartella