McQuail's Mass Communication TheorySAGE Publications, 20.05.2005 - 624 Seiten The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the Internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture. |
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Seite 254
... countries . The latter are often dependent in respect of all four main types of hardware and software , and each may be controlled by the originating country . Self - sufficiency in media terms is virtually impossible , but there can be ...
... countries . The latter are often dependent in respect of all four main types of hardware and software , and each may be controlled by the originating country . Self - sufficiency in media terms is virtually impossible , but there can be ...
Seite 262
... countries does not typically give a great deal of space to foreign news ( except in specialist or elite publications ) . Foreign news is largely devoted to events in other countries that are large , nearby and rich , or connected by ...
... countries does not typically give a great deal of space to foreign news ( except in specialist or elite publications ) . Foreign news is largely devoted to events in other countries that are large , nearby and rich , or connected by ...
Seite 287
... countries - the United States , Britain , Germany , Italy and Sweden - based on surveys with journalists in each country . One of the main differences stemmed from the wide variation in the degree of partisanship of media systems as a ...
... countries - the United States , Britain , Germany , Italy and Sweden - based on surveys with journalists in each country . One of the main differences stemmed from the wide variation in the degree of partisanship of media systems as a ...
Inhalt
Audience Theory and Research Traditions | 15 |
Audience Formation | 16 |
THEORIES | 47 |
Urheberrecht | |
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according accountability active advertising alternative analysis applied approach attention audience broadcasting channels Chapter concept concerned Continued countries critical cultural defined depends described direct diversity dominant early economic effects especially evidence example experience expression fact Figure forms frame freedom genre given global groups ideas important individual influence instance institutions interaction interest Internet involved issues journalism journalists kinds less limited mass communication mass media matters meaning media content medium newspaper normative objective opinion organization original particular perspective political popular positive possible potential practice production question reality receiver refers reflect relation relevant reporting response role Sage sense shared significant social society sources structure television texts theory tion traditional types usually values widely