McQuail's Mass Communication TheorySAGE Publications, 20.05.2005 - 624 Seiten The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the Internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture. |
Inhalt
Audience Theory and Research Traditions | 15 |
Audience Formation | 16 |
News Public Opinion and Political Communication | 19 |
Urheberrecht | |
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according accountability active advertising alternative analysis applied audi audience audience theory behaviour broadcasting channels Chapter concept critical defined degree diversity dominant economic ence especially experience film forms frame freedom gender genre Glasgow Media Group global goals groups ideas ideology individual influence information society instance interaction Internet interpretative communities involved issues journalism journalists kinds less mass communication mass culture mass media McQuail meaning media and society media content media economics media effects media market media organizations media production media system media texts media theory medium newspaper normative objective opinion particular perspective political popular postmodern potential professional public interest question radio reality refers relation relevant role Sage significant soap operas social sources structure television theory Thousand Oaks tion traditional transmission types typical values Wartella