McQuail's Mass Communication Theory
SAGE Publications, 20.05.2005 - 624 Seiten
The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the Internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.
Was andere dazu sagen - Rezension schreiben
Es wurden keine Rezensionen gefunden.
Media Economics and Governance
24 weitere Abschnitte werden nicht angezeigt.
Andere Ausgaben - Alle anzeigen
according accountability active advertising alternative analysis applied approach attention audience behaviour channels Chapter choice concept concerned Continued countries critical cultural defined depends described direct diversity dominant early economic effects especially evidence example expectations experience expression fact Figure forms frame freedom genre given global groups ideas important individual influence instance institutions interaction interest Internet involved issues journalism journalists kinds less limited mass communication mass media matters meaning media content medium newspaper normative objective operation opinion organization original particular political popular positive possible potential practice production question reality receiver refers reflect relation relevant reporting response role sense shared significant social society sources structure television texts theory tion traditional types usually values widely