The Globalization of Tourism and Hospitality: A Strategic Perspective

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The Globalization of Tourism & Hospitality is an innovative textbook that provides a fresh insight into the strategic rationale behind the globalization of the tourism & hospitality industry. The book draws on the unique backgrounds of the author from different regions of the world to give a truly international perspective on the issues covered. The Globalization of Tourism & Hospitality is an innovative textbook that provides a fresh insight into the strategic rationale behind the globalization of the tourism & hospitality industry. The book draws on the unique backgrounds of the author from different regions of the world to give a truly international perspective on the issues covered.
 

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Inhalt

Tourist policy resorts and life cycle theories
7
The globalization agenda of tourism
25
1 Trends in the Spanish population by age group 19952001
29
1 Average hotel occupancy in London and UK regions
34
4 Crisis in the airline industry September 2001
37
The influences of marketing on travel tourism and hospitality
41
1 The model of buying behaviour
49
1 Interaction of elements in the psychological field of the consumer
50
1 Tourism place images in a simple system
117
4 Evaluative congruity theory
123
3 The position of sustainable tourism and ecotourism products
125
Implications for sustainability
135
1 Capital stocks and human wellbeing
144
1 Types of sustainability in tourism
150
A strategic perspective
160
1 Strategic orientations and growth policies
161

3 The AIO framework
55
3 A typology of motivators in tourism
59
6 Examples of general travel motivations
61
Marketing communications
69
a matching process
71
1 Major differences between strategic marketing and marketing
72
3 Advertising on the Internet 19967
78
Global branding
91
1 The elements of branding
92
worldwide coverage February 2002
107
Destination image and ecotourism
113
1 Destination attributes
115
Institutional pressures and operational aspects of investment in travel
186
1 Commitments on services at the end of the Uruguay Round
190
1 Number of countries undertaking commitments in each sector
191
3 Number of countries by mode of supply tourism
197
6 Operating activities indirect method
204
Strategic implications
217
Costs and benefits
243
1 Functional and numerical flexibility
257
A focus on South America
269
1 World travel demand 19982003
284
Index
316
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