The Advertising Age Encyclopedia of Advertising
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.
Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
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The Advertising Age Encyclopedia of Advertising, Band 3
John McDonough,Karen Egolf
Keine Leseprobe verfügbar - 2003
20th century Advertising Age advertising agencies advertising industry agency«s Airlines Alka-Seltzer American Advertising Association awards Bates BBDO became beer began Benton Benton & Bowles Bernbach billings Bowles brand broadcast Campbell chairman Chiat/Day Chicago Chrysler cigarette Coca-Cola coffee commercials Communications company«s competition consumers Corporation cosmetics created culture D«Arcy decade Dentsu developed Durstine & Osborn early effort executive featured Further Reading global Group International Advertising Internet Interpublic introduced later launched Leo Burnett magazine McCann-Erickson merger million Motor N.W. Ayer newspapers Nielsen Partners percent popular president Procter & Gamble promotion radio Saatchi & Saatchi selling slogan sold sponsored strategy success tag line target TBWA Ted Bates television Tobacco United Walter Thompson Walter Thompson Company World Worldwide York City Young & Rubicam