The Advertising Age Encyclopedia of Advertising

Routledge, 18.06.2015 - 2000 Seiten
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.

Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

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Über den Autor (2015)

Gregory Maguire is the author of several best-selling adult novels, including "Wicked", which was turned into a Broadway musical. His books for younger readers include the picture book "Crabby Cratchitt", the novel "The Good Liar", and the popular Hamlet Chronicles series. While writing "Leaping Beauty", Mr. Maguire sadly became allergic to all creatures great and small. Now he lives in a house without pets, though he is the father of three happy, noisy small children to whom, at this writing, he has not yet developed allergies.

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