Running across Europe: The Rise and Size of one of the Largest Sport Markets

Jeroen Scheerder, Koen Breedveld, Julie Borgers
Springer, 15.01.2015 - 297 Seiten
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Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost and health.

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Listof Tables and Figures
1Who Is Doing aRunwith the Running Boom? The Growth Governance of One of Europes Most and Popular Sport Activities
Trends and Governancein Running
Running for the Sake of Running? A Profile
The Governance and Historyof Runningthe
From Elite Running to Mass Running Events
Running Participation Motivation
Mass Running A New Trend from Ancient
The Popularisation and Expansion of Amateur
Rising Participation Rates Shifting
A Study of Ljubljana Marathon Participants
Sociodemographic characteristics of the respondents
The Way Forward


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Über den Autor (2015)

Christoph Breuer, German Sport University Cologne, Germany Angela Charlton, TNS BMRB Agency, UK Sören Dallmeyer, German Sport University Cologne, Germany Mojca Doupona Topi?, University of Ljubljana, Slovenia Peter Forsberg, University of Copenhagen, Denmark Kirstin Hallmann, German Sport University Cologne, Germany Spencer Harris, University of Colorado, USA Paul Hover, Mulier Institute, The Netherlands Jukka Lahti, University of Jyväskylä, Finland Ramon Llopis-Goig, University of Valencia, Spain Szilvia Perényi, University of Debrecen, Hungary Leonidas Petridis, University of Debrecen, Hungary Samo Rauter, University of Ljubljana, Slovenia Peter Smale, Kantar Sport, UK Andrew Spiers, Sport England, UK Hanna Vehmas, University of Jyväskylä, Finland Harold van der Werff, Mulier Institute, The Netherlands Anna Vilanova, University of Barcelona, Spain Steven Vos, Fontys University of Applied Sciences, The Netherlands

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