Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

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Harper Collins, 27.04.2010 - 384 Seiten
21 Rezensionen
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Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

 

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LibraryThing Review

Nutzerbericht  - jmoncton - LibraryThing

This was a revealing and fun look at how people are influenced by surprising factors when making a decision. Having a product be 'Free' or thinking of a random number, like the last 2 digits of your ... Vollständige Rezension lesen

LibraryThing Review

Nutzerbericht  - deusvitae - LibraryThing

A highly accessible collection and explanation of the author's work in various studies demonstrating that whereas humans are often irrational in their behavior, they prove predictably irrational: they ... Vollständige Rezension lesen

Inhalt

Chapter
1
Chapter 2
25
The Cost of Zero Cost
55
Chapter 4
75
Chapter 5
103
Chapter 6
119
Chapter 7
135
Chapter 8
167
Chapter 10
199
Chapter 11
225
Chapter 12
251
Chapter 13
271
Chapter 14
295
Beer and Free Lunches
309
Thanks
323
Notes
335

Keeping Doors Open
183
Urheberrecht

Andere Ausgaben - Alle anzeigen

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That ...
Dan Ariely
Eingeschränkte Leseprobe - 2009

Häufige Begriffe und Wortgruppen

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Über den Autor (2010)

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, with appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the Department of Economics, and the School of Medicine. Dan earned one PhD in cognitive psychology and another PhD in business administration. He is the founder and director of the Center for Advanced Hindsight. His work has been featured in many outlets, including The New York Times, The Wall Street Journal, The Washington Post, The Boston Globe, and others. He lives in Durham, North Carolina, with his wife, Sumi, and their two creative children, Amit and Neta.

Bibliografische Informationen

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TitelPredictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Business & economics
revised and expanded ed
Autor/inDan Ariely
Ausgabeüberarbeitet
VerlagHarper Collins, 2010
ISBN0061353248, 9780061353246
Länge384 Seiten
  
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