Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Harper Collins, 27.04.2010 - 384 Seiten
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?
Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
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LibraryThing ReviewNutzerbericht - jmoncton - LibraryThing
This was a revealing and fun look at how people are influenced by surprising factors when making a decision. Having a product be 'Free' or thinking of a random number, like the last 2 digits of your ... Vollständige Rezension lesen
LibraryThing ReviewNutzerbericht - deusvitae - LibraryThing
A highly accessible collection and explanation of the author's work in various studies demonstrating that whereas humans are often irrational in their behavior, they prove predictably irrational: they ... Vollständige Rezension lesen