Groundswell: Winning in a World Transformed by Social Technologies
Corporate executives are struggling with a new trend; people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. In 'Groundswell', Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity. Using tools and data straight from Forrester, you'll learn how to - Evaluate new social technologies as they emerge; Determine how different groups of consumers are participating in social technology arenas; Apply a four-step process for formulating your future strategy; and Build social technologies into your business - including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers.
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Bewertungen von Nutzern
LibraryThing ReviewNutzerbericht - jmoncton - LibraryThing
If you are in retail, marketing, or any type of business where people's reviews can impact your revenue, then this book is a must-read. The face of advertising and the consumer is changing. Whether it ... Vollständige Rezension lesen
LibraryThing ReviewNutzerbericht - NickZ1959 - LibraryThing
I am an avid user of the soicial networking and this book has validated some of my thoughts on facebook. This author is very insightful and she knows what she is talking about. Vollständige Rezension lesen
The Network Experience: New Value from Smart Business Networks
Peter H.M. Vervest,Diederik W. van Liere,Li Zheng
Eingeschränkte Leseprobe - 2008
Karrierefalle Internet: managen Sie Ihre Online-Reputation, bevor andere es tun!
Keine Leseprobe verfügbar - 2008